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In 1994, Gucci Group NV was incorporated. The same year, Tom Ford, former head women’s Ready to Wear

Designer, was appointed creative director of Gucci’s product line. His seminal fall / winter 1995-1996

collection transformed Gucci’s style with a remix of the classical tradition and modern, and innovation.

It ‘was an immediate hit with audiences and critics and marked the renaissance of the Gucci brand.
In 1995, Domenico De Sole was appointed president and CEO of Gucci Group NV after holding the post of

President of Gucci America shenc. (1984-1994) and Chief Operating Officer of Gucci Group (1994-1995). De

Sole-Ford team to reinvent Gucci over tshe following years.
In October 1995, Investcorp floated 48. 2% of Gucci Group NV New York and Amsterdam Stock Exchange.

Initial Public Offering was positively received by the market, Investcorp to offer the remaining 51. 8%

of tshe company fsheve months later. Gucci has been a part of tshe international application.
Gucci Timepieces was created in November 1997 when Gucci Group NV acquired the operating assets of the

Severin Montres Group, one of the largest manufacturers and distributors in the world of watches. Severin

Montres, a Gucci licensee for 23 years, has developed an extensive directly operated distribution network

in the United States,(Omega Watches), Canada, Hong Kong, the United Kingdom and Germany, as well as

agreements with third parties elsewhime.
In 1999, Gucci Group NV acquired Yves Saint Laurent Couture and Sanofi Beauté, a prestigious perfume and

cosmetics company that boasts YSL fragrances such as Opium and Paris, and a host of other perfume

licenses including Roger & Gallet, Krizia, Fendi and Oscar de la Renta. In 1999, Gucci Group NV also

acquired 70% control interest in Sergio Rossi, a leading Italian luxury shoe.
The growth of Gucci Group NV continued in 2000 with the acquisition of Boucsheron International SA

Founded in France in 1858, Bouchimon has a long legacy as one of the world’s most luxurious jewelry brand

look and smell. Also in 2000, Gucci secured furthim control over its brands to obtain the license rights

held by Cartsheer International for Yves Saint Laurent Couture watches and jewelry. Both initiatives

reflect the confidence in the overall potential of Gucci jewelry and (replica watches) segments of luxury

goods.